calsfoundation@cals.org
September 7, 2009
Keller Breland is shown here working with one of the stars of the IQ Zoo in this circa 1960 photograph. The IQ Zoo was a popular tourist attraction in Hot Springs (Garland County) from 1954 to 1990. The trained animals demonstrated the principles of scientific research in animal behavior conducted by Breland and his wife. Breland-trained animals were the first to appear in television commercials.