March 4, 2007

Until 1995, visitors crossing the Arkansas state line, such as these seen in this 1960s photo, were greeted by signs touting the official state nickname, Land of Opportunity. Adopted by the state legislature in 1947, the slogan replaced the Wonder State, which had been selected in 1923. Land of Opportunity, which also appeared on automobile license plates, remained the nickname for approximately thirty-eight years.