calsfoundation@cals.org
December 27, 2012
Riverfest Arts and Music Festival is Arkansass premier summer event, offering three days of music, arts, food, and childrens activities over Memorial Day weekend. The festival is held on the banks of the Arkansas River in downtown Little Rock (Pulaski County) and North Little Rock (Pulaski County). Operated by Riverfest Inc., a nonprofit organization overseen by a board of directors, Riverfest attracted more than 250,000 people in 2011, creating an economic impact of $33 million in the local community.