October 25, 2007

In 1914, Harvey Couch purchased the only electric transmission lines in the state, totaling twenty-two miles connecting Malvern (Hot Spring County) and Arkadelphia (Clark County). Sixteen years later, he increased his development, now known as Arkansas Power and Light (AP&L), to 3,000 miles of line serving citizens in sixty-three of the state’s seventy-five counties. Shown here is a 1938 advertisement for the groundbreaking company today known as Entergy, which serves 2.4 million consumers in a four-state area.