Woo Pig Brie
Woo Pig Brie is a pig’s milk cheese produced in Arkansas starting in 1969. It is a product licensed with the University of Arkansas (UA) in Fayetteville (Washington County), with the name “Woo Pig Brie” being a pun on the famous “hog call”—Woo Pig Sooie—associated with UA’s Razorbacks football team. Woo Pig Brie is probably the most successful dairy product in the nation licensed with a college football team. (Morehead State’s “Morehead Cheese” is not technically a cheese, despite the name.) Woo Pig Brie had its genesis in one of the Razorbacks’ most memorable games, the 1969 contest with the number-one Texas Longhorns later dubbed “The Big Shootout.” The game was attended by such national figures as President Richard M. …
Woo Pig Brie 
