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Entries - Entry Category: Businesses - Starting with V

Vaden Records

Vaden Records, based in Trumann (Poinsett County), started as a mail-order company featuring gospel music. It soon grew into a regional studio that released music by such blues and early rock and roll artists as Bobby Brown, Teddy Riedel, Larry Donn, and many others who went on to regional and national fame. In the early 1950s, husband and wife Arlen and Jackie Vaden of Trumann were singing gospel music all over northeastern Arkansas in a group called the Southern Gospel Singers. They also started singing on local radio stations in Osceola (Mississippi County) and Blytheville (Mississippi County) and soon branched out to stations in other states, such as XREF in Del Rio, Texas, and XEG Radio in Fort Worth, Texas; XREF …

Velvatex College of Beauty Culture

In 1926, M. E. Patterson of Little Rock (Pulaski County) incorporated Velvatex College of Beauty Culture, then known as Velvatex Beauty College, which was the state’s only approved beauty school for people of color. (A history produced by the school, however, lists its beginning operation year as 1929.) The school was founded after Patterson, who had often done hairdressing in her home kitchen, chose to teach others the skills of the trade in a more formal educational setting—and to help men and women become entrepreneurs. Patterson dubbed the school “Velvatex” because she believed African-American hair emulated the feel of velvet. By the height of the Great Depression, many black-owned industries had taken a hit, but beauty salons were plentiful throughout …


The Vertac site in Jacksonville (Pulaski County) is one of the nation’s worst hazardous waste sites and Arkansas’s most publicized Superfund site. Cleanup of the area after its abandonment by its corporate owner took more than a decade, and the name “Vertac” soon became synonymous in Arkansas with the fear of industrial pollution, similar to how New Yorkers view Love Canal. The Vertac site was originally part of the Arkansas Ordnance Plant (AOP), a World War II–era facility that manufactured various components of explosive devices, such as primers and detonators. In 1946, the federal government offered the AOP facilities for sale to private companies. The future Vertac site was purchased in 1948 by Reasor-Hill Company, which produced pesticides, as did …

Vestal Nursery

aka: J. W. Vestal & Son
The Vestal Nursery, based in the Baring Cross neighborhood of North Little Rock (Pulaski County), operated for more than 100 years, cultivating and shipping flowers across the United States. By the mid-twentieth century, it had one of the largest greenhouse spaces in the United States. Joseph Wysong Vestal, a Quaker horticulturist in Cambridge City, Indiana, grew and sold plants as early as 1855, following prior Vestal family advancements in horticultural technology. By 1860, J. W. Vestal was cultivating greenhouse flowers. As the Arkansas Democrat Magazine wrote, “From 300 square feet of glass, he made additions annually, thus being able to accumulate an astonishingly large variety of plants.” In 1861, Vestal began publishing an annual floral and vegetable catalogue first titled …