calsfoundation@cals.org
March 27, 2010
The IQ Zoo was a popular tourist attraction in Hot Springs (Garland County) from 1954 to 1990. The trained animals demonstrated the principles of scientific research in animal behavior conducted by Dr. Keller Breland and his wife, Marian Breland. Breland-trained animals were the first to appear in television commercials. The handbill shown here promotes the popular Hot Springs attraction.