calsfoundation@cals.org
July 14, 2010
The July 2, 1952, radio talk-a-thon initiated by the Francis Cherry campaign is credited with helping sweep him into the governors office. When polls indicated that Cherry was in last place, he went on the air for twenty-four and a half hours straight, answering questions posed by average citizens. Twenty subsequent broadcasts, each three hours long, moved him into second place. With his popularity rising, he defeated his Democratic rival Sid McMath in a runoff election by almost 100,000 votes and followed that up with a win in the general election.