calsfoundation@cals.org
October 3, 2007
Postcards, which once could be mailed for a penny, have been a part of the tourist experience since the early 1900s. A typical postcard serves as an advertisement for a local attraction as well as a keepsake for the tourist. Countless postcards, such as the one shown here promoting many sites in 1950s Arkansas, have been produced in the past century. Postcards remain as one of the most popular and least expensive tourist items.