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Entries - Entry Category: Psychology - Starting with B

Bailey, Marian Breland

Marian (Ruth Kruse) Breland Bailey was a pioneer in the field of animal behavior. Marian and her first husband, Keller Breland, were the first to use operant conditioning technology for commercial purposes. From their Hot Springs (Garland County) farm, the Brelands exported the new technology all over the world. Marian Ruth Kruse was born on December 2, 1920, in Minneapolis, Minnesota, to Christian and Harriet (Prime) Kruse. Christian Kruse owned an auto parts supply house. Harriet was a registered nurse. Marian had one brother, Donald. She was known as “Mouse” to her friends; Marian’s father was the first to call her “Maus,” a common German term of endearment for girls. Later, when Marian met her soon-to-be husband, Keller, he also …

Breland, Keller Bramwell

Keller Bramwell Breland was perhaps best known in Arkansas as the co-owner and operator of the IQ Zoo, a tourist attraction in Hot Springs (Garland County) that featured trained animals performing a variety of amazing acts. In addition, Breland played a major role in developing scientifically-validated and humane animal training methods and in promoting the widespread use of these methods. Keller Breland was born on March 26, 1915, in Poplarville, Mississippi, to Aden Breland, a Methodist minister, and Eugenia Breland, an elementary school teacher. The youngest of eleven children, Keller was an inquisitive, resourceful child. An entrepreneur from an early age, he sold magazines door to door with his older brother, Homer, and picked cotton during the summers. Breland graduated …