Attractions (Historic and Current)

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Entry Category: Attractions (Historic and Current) - Starting with I

IQ Zoo

Founded in 1955, the IQ Zoo of Hot Springs (Garland County) allowed visitors to view animals in their natural habitats and watch them perform trained behaviors that showcased the psychological concept known as operant conditioning. The zoo, at 380 Whittington Avenue, became a destination for tourists seeking entertainment but also attracted the attention of companies such as General Mills and Walt Disney Enterprises, which were eager to market the animal performances. The IQ Zoo is the first known attraction of this type, though other tourist attractions have been based on the IQ Zoo model. IQ Zoo founders Keller Breland and Marian Breland met while working under renowned psychologist B. F. Skinner in the early 1940s. During World War II, the Brelands …